Making and sharing videos is fundamental in the new era of digital marketing. Every month, more and more companies join the creation and edition of videos as part of their strategies and social branding. Why is video so important today? How can a company start creating video content? What tools do they need? These and other questions will be answered in this article, video editing for business.
A new era for business
Videos are the most far-reaching type of content on social networks. 54% of the population confirms that they prefer to watch video content from the brands and companies they follow over any other type of web content.
This means that many companies are choosing to use this type of content to drive their growth and establish themselves as trusted brand in their niche. This translates into more and more entrepreneurs and business people trying to work with video, not knowing where to start or how to use video as something with business utility.
A good editing program designed for the business world should be focused mainly on that branch of industry. Yes, in theory, any editing program could work, but the easier the tool is to use, the more time is saved when creating the videos. In the business world, time is money, so things should be done quickly, without losing the professional quality they need.
Today I’ll tell you about 2 tools that meet these requirements of, ease of use, speed, and professionalism: Movavi video Business Suite and Canva Pro.
Movavi Business Suite
Movavi Business Suite is an intuitive, easy, and efficient tool for creating and editing videos in different formats. As its name indicates, this program is aimed at the business world, since its templates, stock videos, images, and sounds focus on that theme.
The best thing about Movavi is its ease of use. With this program you don’t need to spend many hours creating professional-looking videos, nor do you need to be an expert to handle it 100%.
Movavi Business Suite Includes:
Screen Recorder
You probably need to record video conferences often, to listen to them in detail later. With this tool, you can record the whole screen or a part of it without complications. It’s ideal if you’re having a conference and want to record it.
It is also handy if you want to create a video that includes a visual explanation or show graphics directly from your screen. If your company is in charge of making some kind of software, with this option you can make demos, tutorials, or show the world how your app works.
Video Recorder
Record yourself! Movavi Business Suite lets you record directly from your webcam. This can be used to create an internal business newsletter, give talks or tutorials to company branches remotely, create promos, or showcase the team behind your company on your social networks.
Connect with your audience and your colleagues in a modern and comfortable way, without having to leave your office or your couch. Reduce travel costs, work time, and absenteeism with this simple tool.
Video Editor for Business
Everything you record, whether on screen or via your webcam, you can assemble as part of a big gear using the video editor. This tool allows you to add videos, cut, add music, and create all kinds of multimedia content.
Create a social media video, make a weekly newsletter, and boost your brand by creating quality content for your audience, the possibilities are huge. Plus, you can upload the content to your Youtube channel directly from the program, saving you a couple of extra steps.
This editor includes business-related effects, transitions, stickers, and music, and you can always add your sounds and creations. All the available tools are aimed to improve creativity.
Canva Pro | Video Editing for Business
Canva is more than a tool, it’s a practical solution that allows you to make images and video edits quickly and easily. With Canva you don’t have to install anything since you can do everything directly from its website which can be accessed from anywhere in the world.
When using Canva you have 2 options: the free and the pro. The free version allows you to upload your videos, add text, frames, backgrounds, collages, and a lot of effects, and then download it directly to your pc or device.
With Canva Pro, the paid option, you have access to:
- Unlimited folders for your templates: Better organize your template gallery using all the folders you want.
- Unlimited Space: Canva Pro lets you upload and store as much content as you want, offering unlimited cloud storage for photos and assets
- Many more editing tools: Canva stands out with its one-click to resize option, which allows you to edit an already created design to resize it and apply it to different formats, such as flyers, business cards, banners, etc.
- Stock gallery: you can visit its stock image gallery which contains more than 60 million photos and graphic elements from different image banks on the web. With Canva Pro you can use the images you want in a personal or commercial way since they are royalty-free.
- Upload your fonts: You can add custom fonts to Canva, to give your designs that personal touch of your brand.
- Transparent background: This allows you to create and save designs with a transparent background, ideal for logos, and custom shapes.
Although Canva doesn’t allow you to do advanced video editing, it does offer fast solutions and includes the different sizes and formats commonly used in social networks.
Video Editing for Business | Grow your brand on your own
With the right tools, you don’t need to hire someone else to make videos for your business. This is a great benefit for small businesses that are just starting and want to grow using their resources.
Freelancers and entrepreneurs get the most benefit because their business depends a lot on their image and their online presence, and videos are their best bet to improve both without depending on third parties. Tools like Canva Pro and Movavi Business Suite make all this possible.
